SHOWING LOVE FOR THE PAST, PRESENT AND FUTURE OF OUR CITY BY PAYING HOMAGE TO ICONIC BLACK OWNED BLACK OPERATED BUSINESSES THAT HELPED SHAPE TORONTO’S IDENTITY.

SHOT IN COLLABORATION WITH STÜSSY, BORN OUT OF A SHARED LOVE, RESPECT, AND APPRECIATION FOR CARIBBEAN CULTURE.

LLOYD’S BARBERSHOP STANDS TALL AS A LANDMARK AND SYMBOL FOR TORONTO’S BLACK HISTORY. A FAMILY BUSINESS WITH DEEP COMMUNITY ROOTS IN THE BLOOR-BATHURST NEIGHBOURHOOD FOR OVER 40 YEARS, BACK WHEN BATHURST WAS BETTER KNOWN AS BLACKHURST, A CORNERSTONE WHERE BLACK BUSINESSES ONCE THRIVED.